As hemp-derived THC beverages gain momentum in the adult beverage market, established craft producers are beginning to view the category as more than a passing trend. Tattersall Distilling, known for its craft spirits portfolio, is among the operators expanding into this emerging space. At the same time, shifting consumer preferences around moderation, wellness, and intentional consumption are reshaping social drinking behaviors. Jon Kreidler, Co-Founder and CEO of Tattersall Distilling, and Keri Glassman, MS, RDN, founder of Nutritious Life, share their perspectives on the category’s growth, evolving consumer demand, and what it means for the future of the beverage industry.